Automobili Lamborghini’s “The Epic Road Trip” nears its

Automobili Lamborghini’s “The Epic Road Trip” nears its

Sant’Agata Bolognese, March 09, 2023 (Globe NEWSWIRE) — Automobili Lamborghini has almost reached the conclude of “The Epic Road Trip”, an 8-month journey that culminates in a momentous milestone: the famous brand’s 60th anniversary.

Designed in partnership with INVNT.ATOM™  and Net3 Professional, The Epic Road Journey invitations proprietors and lovers to collect the top set of electronic memorabilia to unlock utilities and ordeals – which include the chance to be 1 of the initial to preview the most recent Lamborghini product just before it’s released to the public.

Collectors of “The Epic Road Trip” will also be rewarded with a wide variety of utilities and encounters, dependent on their level of possession:

  • Obtain to Collectors-only Discord local community/channel
  • Special mobile and desktop wallpapers
  • Centro Stile sketch from Mitja Borkert, Head of Structure
  • GLB file for Lamborghini customers to working experience in the metaverse
  • An intimate VIP tour of the Lamborghini Sant’Agata headquarters
  • Exclusive initially glimpse at the most up-to-date Lamborghini design

As the 60th anniversary strategies, Lamborghini will leverage this option to provide jointly in celebration the two Lamborghini buyers and “The Epic Street Trip” asset holders. “Lamborghini’s commitment to innovation extends over and above our super sports activities vehicles and into all elements of our company – specially as we arrive at young generations,” suggests Christian Mastro Promoting Director of Automobili Lamborghini. “The Epic Road Journey is the most recent example of our unconventional tactic which has driven us for 6 a long time. As we celebrate 60 yrs of forward hunting angle, we want to reward shoppers and supporters of the previous, present, and foreseeable future for their loyalty — offering them the prospect to get more involvement and connection with the Brand.”

Lamborghini will commemorate the milestone with a 60th-anniversary digital collectible. These traveling to Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to assert. At the exact time, the commemorative collectible will be airdropped to “The Epic Street Trip” collectors who have obtained 2 or much more NFTs throughout Drops 1 by means of 8.

In addition, all holders of the commemorative NFT will obtain token-gated access to an special, AMA-style session with senior Lamborghini executives discussing Lamborghini’s earlier, present, and potential.

The closing drop of “The Epic Street Trip” starts March 20th – 23rd, with the final chance for collectors to access the end line at Lamborghini NFT Market.

Even though “The Epic Street Trip” will be concluding soon, this is only the starting of Lamborghini’s World wide web3 journey as they go on to build ground breaking engagement platforms that deepen their romantic relationship with customers and fans which seize the essence of what it signifies to be a member of the Lamborghini community.

Photographs and videos:
Hype Reel of the marketing campaign to day

Media kit (hello-res images and bios)

Information on Automobili Lamborghini:


About Automobili Lamborghini’s “The Epic Highway Trip”

Automobili Lamborghini, with each other with Web3 Pro and INVNT.ATOM, invite admirers, collectors, and enthusiasts to be a component of The Epic Highway Excursion, a collection of electronic collectibles that unlock utilities, and activities – including the prospect to be just one of the to start with to preview a new Lamborghini model. The selection consists of 4 NFTs launched each thirty day period for 8 months, throughout 4 consecutive times, each out there to purchase for 24 hrs only. All base collectible NFTs will be confined to an edition of 1,963 and the fourth uncommon NFT will be readily available in a constrained version of 63 units. At the incredibly end of the marketing campaign, only those who have acquired all the regular NFTs issued – possibly the three base NFTs or a few foundation plus the minimal version – will receive a exclusive NFT revealing the subsequent Lamborghini product. 


INVNT.ATOM, portion of [INVNT GROUP] THE World-wide BRANDSTORY PROJECT™, is an innovation and model expertise company devoted to helping world models chart a training course, navigate, activate, and generate new prospects at the digital frontier of Internet3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and assumed leaders, turn techniques into stories and stories into ordeals, that have interaction communities on the world-wide phase. For extra info about INVNT.ATOM, visit:


[INVNT GROUP] was recognized as an evolution of the founding world are living manufacturer storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE World BRANDSTORY PROJECT™ represents a portfolio of disciplines intended to aid ahead- pondering businesses innovate and influence audiences all over the place. The Group consists of modern day brand name system firm, People Hero imaginative-led lifestyle consultancy, Which means manufacturing studio & creative agency, HEVĒ functions for schools and universities, INVNT Greater Ed digital innovation division, INVNT.ATOM resourceful multimedia expertise studio, Hypnogram and the unique reside brand storytelling agency, INVNT. For a lot more info stop by

About Web3 Pro

Since 2018, Website3 Pro has been a pioneer in building revolutionary systems that permits company brand names, inventive businesses, marketing businesses, and their clientele to harness the electrical power of Web 3., neighborhood-centered marketing. Our platforms, like the NFT Professional white-label market and HUB engagement system, are designed with the finish client in head, which permits effective strategies and techniques that strengthen significant revenue, engagement, and advertising-related key performance metrics. For far more information and facts about Web3 Pro, pay a visit to:

  • Lamborghini: The Epic Highway Trip