Advance Auto Parts Launches “Diehards Choose DieHard” Campaign, featuring Kirstie Ennis

Progress and DieHard® rejoice military veteran and action sports diehard Kirstie Ennis via unique mini-documentary

RALEIGH, N.C., January 17, 2023–(Business WIRE)–Advance Automobile Areas (NYSE: AAP), a primary automotive aftermarket parts supplier, and DieHard®, America’s most trusted automobile battery* and section of Advance’s portfolio of owned brands, announced a 60 2nd documentary-design and style video and marketing campaign showcasing previous Maritime sergeant and entire world-renowned climber, Kirstie Ennis.

Titled “The Climber,” the online video chronicles Ennis’ journey from serving in the United States Marine Corps and the loss of her leg over the knee immediately after her helicopter went down in Afghanistan. It also captures her restoration and emphasis on tackling the 7 Summits, the best mountain in every single of the seven continents.

“Kirstie is a single of the most inspiring figures in society today,” reported Jason McDonell, Advance’s government vice president of merchandising, advertising and marketing and eCommerce. “She has been a fantastic partner of the Progress brand name for various decades, and we have witnessed initial-hand how Kirstie defines what it implies to be a diehard. There is a strong correlation amongst Kirstie’s relentless drive and the hallmarks of our DieHard brand – trustworthiness, sturdiness, and specially, electric power. This mini-documentary delivers an authentic appear at Kirstie which we consider will be motivational to quite a few folks.”

The movie consists of footage from Ennis’ to start with attempt at summiting Mount Everest in 2019. Ennis and her team arrived inside 600 feet from Everest’s peak when her climbing celebration ran out of oxygen and had to retreat. She has given that announced her intention to return to Everest this April. A effective summit would consequence in Ennis conquering every single of the 7 Summits.

“I enjoyed this chance to husband or wife with Advance and DieHard in a exceptional way to share my tale,” explained Ennis. “Advance has been section of my journey for a number of many years, and I admire their perseverance to supporting associates of the armed forces. My hope is that this video inspires men and women to complete their goals, even when the path is full of road blocks and challenges.”

Story carries on

The movie can be viewed on Advance’s YouTube web page, as effectively as Twitter, Instagram and Fb. Progress will also debut the video clip in movie theaters commencing February 2023, showing prior to a number of anticipated Hollywood movie releases. The mini-documentary was made by TMA, a Dallas-primarily based imaginative company lover for Progress and DieHard.

*Based mostly on 2021 unbiased survey of nationally consultant sample of 1,200+ drivers.

About Progress Auto Components

Progress Automobile Areas, Inc. is a top automotive aftermarket sections service provider that serves both equally skilled installer and do-it-yourself buyers. As of October 8, 2022, Progress operated 4,747 retailers and 313 Worldpac branches principally inside the United States, with additional places in Canada, Puerto Rico and the U.S. Virgin Islands. The enterprise also served 1,335 independently owned Carquest branded merchants throughout these places in addition to Mexico and several Caribbean islands. Additional info about Progress, such as work alternatives, shopper services, and on line procuring for sections, equipment and other choices can be observed at www.AdvanceAutoParts.com.

View resource edition on businesswire.com: https://www.businesswire.com/news/residence/20230117005383/en/

Contacts

Advance Vehicle Parts Contacts:
Trader Relations:
Elisabeth Eisleben
T: (919) 227-5466
E: [email protected]

Media Relations:
Darryl Carr
T: (984) 389-7207
E: [email protected]