S. Korea’s SUV maker KG Mobility launches special brand for car tuning and customizing parts

SEOUL — KG Mobility, previously recognized as Ssangyong Motor, will start a new subsidiary specializing in tuning and customizable elements for autos, targeting South Korea’s tuning vehicle sections market that is projected to arrive at 10.5 trillion won ($7.9 billion) by 2030.

Ssangyong Motor, which commenced organization in South Korea as a modest car workshop established by the late automotive titan Ha Dong-hwan in 1954, obtained a track record as the maker of activity utility cars (SUVs) in the state with most effective-marketing designs this sort of as complete-sized SUVs Korando and Musso. The corporation also provided SUVs as command automobiles for South Korea’s armed forces.

Even so, the company was obtained by many firms which include China’s SAIC Motor and India’s Mahindra soon after the Asian Money Disaster in the late 1990s right before the organization went through a company rehabilitation method to be obtained by KG Team which specializes in mechanical and chemical products in 2021.

KG Mobility said that the company’s subsidiary “KG S&C” will be kick-started off in April targeting the automobile customizing and tuning market place. KG S&C will launch customizable and tuning areas for KG Mobility vehicles as very well as present engineering and customizing products and services for buyers. KG Mobility will also start out a utilised auto profits organization in which the enterprise will invest in again secondhand KG Mobility autos, repair them, and market the vehicles.

South Korea with extremely potent polices on car tuning areas and customized automobiles commenced to loosen the leash during the final few several years in a bid to beef up the country’s domestic automotive market and associated corporations. The transportation ministry started by exempting some 30 rules on tuning parts in 2019 and permitted drivers to personalize their cars as long as the autos passed safety tests. The ministry also authorized pickup vehicles, a single-ton-course trucks, and 1.5-ton-course vans to insert exterior compartments to come to be camper trucks.

KG Mobility’s New Rexton Sports activities Khan pickup truck launched in 2019 is one particular of the pickup truck designs favored by campers who would like to personalize their vehicles into camping motor vehicles. KG S&C will offer customizing products and services primarily based on the pickup truck and other models so that clients can create particular-objective automobiles these as ambulances, emergency cars, and pickup tow vans primarily based on KG’s SUVs.