Speedy AND FURIOUS: Tod’s and Automobili Lamborghini are stepping on the gas alongside one another, endorsing the up to date Italian life-style.
The Italian luxury brand name and the carmaker are partnering on a co-branded selection of leather-based merchandise, attire, footwear and other extras.
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A date for its drop and other aspects are remaining retained underneath wraps, although a teaser online video displays a selection of footwear types very likely part of the selection.
They include chunky-soled sneakers and a neat all-white coach, as nicely as Tod’s signature Gommino loafer rendered in a chunkier version with a rigid heel in contrasting colours.
“Lamborghini signifies the highest expression of structure and technological integrity in the automotive field,” mentioned Diego della Valle, chairman and chief govt officer of Tod’s Team. “The interest to element, the continuous analysis and innovation are essential values for the two brands, and certainly characterize Italian model,” he extra.
The transfer is observed as furthering the luxury positioning of the Tod’s brand name and tapping into high-stop consumers’ penchant for tie-ups. It also restates the Tod’s Team commitment to invest in and nurture all manufacturers below its umbrella, which incorporate Hogan, Fay and Roger Vivier in addition to the flagship Tod’s label.
“Tod’s was started at the beginning of past century by a passionate and visionary artisan. About 50 many years later, Ferruccio Lamborghini designed his dream occur correct and founded a enterprise moved by the exact same passion and eyesight, with a relentless dedication to investigation and innovation,” explained Stephan Winkelmann, chairman and CEO of Automobili Lamborghini. “We are proud of this collaboration that boasts an undisputed Italian contact.”
This is not the first time the brand has toyed with the environment of mobility. Previous calendar year it dropped a constrained-version, 70-piece bicycle designed with Italian bike manufacturer Colnago.
As a result of its Tod’s Factory, the artistic laboratory introduced in 2018 with the aim of producing unconventional projects with designers and artists from the earth of luxurious and style and design, the manufacturer has recently unveiled a a few-pronged collaboration with Moncler and Palm Angels. It adopted tie-ups with Alessandro Dell’Acqua, followed by Alber Elbaz, Maiko Kurogouchi, the designer powering the Japanese label Mame Kurogouchi, and Hender Plan, by Japanese designer Ryo Kashiwazaki.
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