- This Earth Day, Bridgestone Retail Functions (BSRO) will start the “Download the Application, Plant a Tree” marketing campaign to invite buyers of their Firestone Total Vehicle Care and Tires Furthermore merchants to minimize paper squander.
- Concerning April 22 and May well 12, BSRO will lover with the National Forest Foundation to plant a tree for each new My Firestone and Tires As well as app downloaded by consumers.
- The marketing campaign supports the Bridgestone E8 Motivation, the firm’s initiative to make sure that upcoming generations inherit a additional sustainable society.
NASHVILLE, Tenn. , April 20, 2023 /PRNewswire/ — Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, nowadays declared the start of “Download the App, Plant a Tree” – a a few-7 days campaign encouraging prospects of Firestone Finish Automobile Care and Tires Moreover to act sustainably by lowering paper waste. Amongst Earth Day (April 22) and the conclusion of Bridgestone’s Sustainable Business enterprise Week (May well 12), BSRO will companion with the National Forest Foundation to plant a tree for each new My Firestone and Tires Plus app downloaded.
“At Bridgestone Retail Functions, we are committed to remaining a trusted neighbor in each group we serve. A critical part of that dedication is ensuring future generations inherit a additional sustainable environment,” mentioned Marko Ibrahim, president, BSRO. “Downloading our apps is effortless and cuts down our paper use in merchants each individual day, but by downloading our apps during this campaign, we can all make a constructive, prolonged-phrase effects for our earth. We hope prospects will be a part of us on this crucial sustainability journey.”
Obtain the App, Plant a Tree supports the Bridgestone E8 Commitment, which founded eight values to solidify the firm’s motivation to a far more sustainable upcoming. The campaign is an case in point of the firm’s determination to “Electricity,” “Ecology” and “Efficiency,” as it is made to considerably reduce paper use at the company’s 2,200 retail locations by means of a transition to electronic processes. The My Firestone and Tires Furthermore apps provide as electronic glove bins, making it possible for shoppers to book appointments, deal with vehicle support background, and examine delivers as a result of the convenience of their mobile devices.
BSRO’s tire and car or truck services facilities engage in a significant role in Bridgestone’s eyesight of supplying social and client worth as a sustainable answers business. In addition to the marketing campaign, BSRO’s sustainability initiatives include the expansion of maintenance products and services and charging sources for electric powered motor vehicles and the recycling of virtually each and every merchandise and byproduct utilized at outlets. In 2022 on your own, BSRO retailer areas recycled:
- 9,215,872 tires – sufficient employed tires to cover 230 soccer fields
- 675,660 lbs. of made use of wheel weights – equal to the excess weight of 750 Grand Pianos
- 9,740,100 lbs. of scrap steel – equivalent to body weight of 750 elephants at 13,000 lbs . every single
For extra Bridgestone business information pay a visit to BridgestoneAmericas.com.
About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the U.S.-based mostly subsidiary of Bridgestone Company, a world wide leader in tires and rubber, setting up on its knowledge to offer answers for harmless and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs extra than 50,000 men and women throughout its throughout the world functions. Bridgestone features a varied solution portfolio of premium tires and superior remedies backed by progressive technologies, improving upon the way persons close to the globe go, live, do the job and perform.
About Bridgestone Retail Operations, LLC:
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tenn. and operates the most significant community of organization-owned automotive company companies in the environment — extra than 2,200 tire and automobile services facilities throughout the United States — such as Firestone Full Vehicle Treatment, Tires As well as, Hibdon Tires Moreover and Wheel Operates retail store locations. Credit history To start with National Affiliation and Firestone Total Fleet Treatment functions are also element of BSRO. BSRO is a member of the Bridgestone Americas family of organizations.
About Countrywide Forest Foundation:
The National Forest Foundation is effective on behalf of the American public to inspire private and meaningful connections to our Countrywide Forests. By specifically participating People and leveraging private and community funding, the NFF leads forest conservation efforts and promotes dependable recreation. Each 12 months the NFF restores fish and wildlife habitat, facilitates common floor, vegetation trees in spots influenced by fires, bugs, disease and increases recreational possibilities. The NFF believes our Nationwide Forests and all they offer are an American treasure and are very important to the overall health of our communities. Discover additional at nationalforests.org.
Resource Bridgestone Americas, Inc.